Always Up-to-Date Guide to Social Media Video Specs [Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, Snapchat]

Last Updated: August 28, 2025

Staying relevant in the digital landscape demands flawless execution. Because brands rely on video content more than ever, you must use the exact social media video specs and advertising video sizes for every network. To streamline your workflow, we created this comprehensive guide covering every social media video spec and advertising dimension. You will find the exact requirements for Facebook, Instagram, TikTok, X (formerly known as Twitter), YouTube, LinkedIn, Pinterest, and Snapchat.

Before diving into the platform-specific requirements, bookmark these additional resources to keep your asset creation organized.

Social Media Video Specs & Ad Sizes By Network

Facebook Video Specs

Data from our 2026 report shows Facebook is the number one network for product discovery, with nearly 40% of social users using it to find new products. Because Facebook video content continues to increase across industries, you need the correct Facebook video specs to capture this massive audience.

The platform updates its design frequently and offers multiple video formats. This variety makes it hard to know if you’re uploading the right format for organic or paid posts. Follow the specs below to optimize your posts and maximize your reach.

Facebook Videos Specs

The most common type of video on Facebook comes from shared posts, living in your Facebook Feed. While organic reach has become more challenging, it remains a viable way to share video.

It’s important to note that in June 2025, the Videos tab on Facebook was renamed to Reels. This change aims to simplify video posting. However, there may still be discrepancies between video posts and Facebook Reels. Please test this during your publishing workflow.

Facebook Video Guidelines

Video Type	Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
In-Stream Videos	16:9	1280 x 720px	4 GB	0:01	240:00
In-Stream Videos	9:16	720 x 1280px	4 GB	0:01	240:00
In-Stream Videos	1:1	1080 x 1080px	4 GB	0:01	240:00
In-Stream Videos	4:5	1080 x 1350px	4 GB	0:01	240:00

Sprout Social Guidelines

Video Type	Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
In-Feed Videos	16:9	1280 x 720px	4 GB	0:01	240:00
In-Feed Videos	1:1	1080 x 1080px	4 GB	0:01	240:00
In-Feed Videos	9:16	720 x 1280px	4 GB	0:01	240:00

Manage your Facebook video strategy efficiently using Sprout Social’s Publishing Tools. You can store approved video assets in the Asset Library and schedule posts across multiple Facebook Pages from one centralized calendar.

Facebook Reels

The convenience of cross-posting your Instagram Reels to Facebook expands the reach of your videos. This format appears organically in feeds but often gets priority on Facebook feeds.

Facebook Reels Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	4 GB	0:01	90:00

Sprout Social Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	4 GB	0:01	90:00

Facebook Stories

Similar to Instagram Stories, you can post Facebook Stories to extend the reach of your posts. Users who may not follow you on Instagram will be able to view and interact with your Stories.

Facebook Stories Video Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	4 GB	0:01	120:00

Facebook Video Ad Specs

There are more than 10 million advertisers on Facebook, and having the right specs for your ads can be tricky. Each type of Facebook video ad is different, so let’s break down the specs for each type of video you can produce.

Facebook In-Feed Video Ads

These Facebook video ads are the sponsored equivalent of in-feed posts and follow similar guidelines.

Facebook Feed video ad specs

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
16:9	1280 x 720px	4 GB	0:01	240:00
1:1	1080 x 1080px	4 GB	0:01	240:00
9:16	720 x 1280px	4 GB	0:01	240:00
4:5	1080 x 1350px	4 GB	0:01	240:00

Feed ad character limits

Text Type	Limit
Primary Text	125 characters (recommended)
Headline	40 characters
Description	30 characters

Facebook Carousel Video Ads

Facebook Carousel video ads allow brands to showcase multiple videos (or images) and a landing page link within a user’s Facebook feed. Its unique scrolling feature allows users to see more content before clicking. Digiday estimated Carousel Ads to be 10x more effective than standard social media ads.

Facebook Carousel ad specs

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
1:1	1080 x 1080px	4 GB	0:01	240:00

Facebook Carousel video ad specs

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
1:1	1080 x 1080px	4 GB	0:01	240:00

Facebook Carousel character limits (image and video)

Text Type	Limit
Headline	40 characters
Description	20 characters

Facebook Collection Video Ads

The Facebook Collection ads showcase multiple images and a main video above them, perfect for displaying multiple products or a video alongside them. This ad type has been popular with retailers and clothing companies as an instant storefront or lookbook.

Using a collection ad creates an Instant Experience, a full-screen landing page that drives engagement.

Facebook collections ads video Guidelines

Note that the first media asset in your Instant Experience is used as the cover image or video.

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
1:1	1080 x 1080px	4 GB	0:01	240:00
9:16	720 x 1280px	4 GB	0:01	240:00

Character Limits

Text Type	Limit
Product Title	25 characters
Product Price	25 characters
Call to Action	20 characters

Facebook Stories Ads

Facebook Stories are short-form video posts available for 24 hours. Stories ads run between posted Stories, seamlessly integrating paid content.

Facebook Stories video ad specs

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	4 GB	0:01	120:00

Facebook Stories character limits (image and video)

Text Type	Limit
Primary Text	125 characters (recommended)

For more information on the video specs for Facebook, visit the Facebook Help Center.

Instagram Video Specs

Data from our 2025 report shows a 3% increase in video content on Instagram across all industries. Because video continues to dominate the platform’s algorithm, Instagram videos are a mandatory investment for your brand.

Using the correct social media video specs ensures your content looks professional and performs well in the feed. Review the requirements below to perfect your Instagram video strategy.

Instagram Carousel Video

Instagram offers video formats in landscape, square, and vertical. Video can be natively included as a post or carousel post, or uploaded as Reels.

Instagram carousel video Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
1.91:1	1080 x 566px	4 GB	0:01	60:00
1:1	1080 x 1080px	4 GB	0:01	60:00
4:5	1080 x 1350px	4 GB	0:01	60:00
9:16	1080 x 1920px	4 GB	0:01	60:00

Sprout Social Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
1.91:1	1080 x 566px	4 GB	0:01	60:00
1:1	1080 x 1080px	4 GB	0:01	60:00
4:5	1080 x 1350px	4 GB	0:01	60:00
9:16	1080 x 1920px	4 GB	0:01	60:00

Instagram Reels

Introduced in 2020, Instagram Reels are another option for your video strategy. These short-form, easily digestible videos are becoming the preferred type of content in Instagram feeds.

As Instagram has started to add separate tabs for different content types, thumbnails will be cropped differently on each view. If the viewer is on the first tab that has all content types, the thumbnail will be cropped to the traditional square post size of 4:5—center your subjects and plan to avoid undesirable vertical cropping.

Instagram Reels video specs

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	4 GB	0:01	90:00

Sprout Social Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	4 GB	0:01	90:00

Instagram Reel cover photo size: 420 x 654 pixels

Instagram Stories are short-form videos that display for 24-hours on your profile. Followers can access your Stories directly from their feed, where Stories for accounts they follow display at the top of their screen.

Instagram Stories video specs

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	4 GB	0:01	120:00

Instagram Stories video character limits

Text Type	Limit
Primary Text	125 characters (recommended)

Consider leaving roughly 250 pixels of the top of the video free from text to avoid covering them with the profile icon.

Instagram Video Ad Specs

Instagram advertising provides a powerful avenue to reach highly targeted audiences. Because consumers actively use the platform for product discovery, marketers must capitalize on this intent with engaging video ads.

Delivering high-quality video creative requires strict adherence to the platform’s advertising specifications. Use these guidelines to ensure your paid campaigns render perfectly across all devices.

Instagram feed video ads

Instagram feed video ads appear in users’ main feeds and look like standard Instagram posts. They’re a great way to reach new audiences who are already scrolling through video content.

Instagram Feed video ad specs

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
1.91:1	1080 x 566px	4 GB	0:01	60:00
1:1	1080 x 1080px	4 GB	0:01	60:00
4:5	1080 x 1350px	4 GB	0:01	60:00
9:16	1080 x 1920px	4 GB	0:01	60:00

Instagram Feed video ads character limits

Text Type	Limit
Primary Text	125 characters (recommended)

Carousel Video Ad

Much like Facebook’s Carousel Ads, Instagram offers a similar feature. Carousel ads allow users to see more of a product or feature than a single image or video. With Instagram, your carousel video ads can have 2-10 cards with a full-width call to action below the ad.

Instagram carousel feed ad dimensions and guidelines (images and videos)

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
1:1	1080 x 1080px	4 GB	0:01	60:00

Instagram carousel ads character limits

Text Type	Limit
Headline	40 characters
Description	20 characters

Instagram Stories Ads

It didn’t take long for Instagram Stories to feature ads within users’ story feeds. Brands can seamlessly integrate their video content between other Instagram users’ Stories.

Instagram Stories video ad specs

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	4 GB	0:01	120:00

Instagram Stories video ads character limits

Text Type	Limit
Primary Text	125 characters (recommended)

Consider leaving roughly 250 pixels of the top of the video free from text to avoid covering them with the profile icon.

Instagram Reels Video Ads

The Instagram Reels ad placement is designed to be immersive. It fits seamlessly into the user’s content discovery experience in a sound-on environment. For brands, this presents a powerful opportunity to reach engaged audiences who are looking for new and entertaining content.

Instagram Reels video specs

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	4 GB	0:01	90:00

Instagram Reels video ads should not contain:

• Excessive text overlays
• Branded content that feels out of place
• Disruptive calls to action that detract from the user experience

Instagram Reels video ads character limits

Text Type	Limit
Primary Text	125 characters (recommended)

Pro Tip: Leave 14% (250 pixels) at the top and 20% (340 pixels) of the bottom of your creative free of text and logos. This “safe zone” ensures your key elements aren’t covered by the profile icon or call-to-action prompts.

If you’re looking for further information including images, check out our complete guide to all the Instagram ad sizes.

For more information on the video specs for Instagram, visit the Facebook Help Center.

Find more information about Sprout-supported files and sizes in our Help Center.

TikTok Video Specs

Data from our 2026 report shows 71% of marketers are increasing their investment in TikTok, the most of any platform. Furthermore, 49% of Gen Z consumers turn to the network specifically for product discovery.

TikTok focuses on authentic, easy-to-create videos, making it accessible for brands to start producing content. Capitalize on TikTok trends and use the correct social media video specs to capture this highly engaged audience.

TikTok In-Feed Videos

TikTok videos are all about the ease of creation, editing, and sharing, so specs are oriented around typical mobile phone dimensions. Videos uploaded from another file source, rather than recorded on the app, can be longer than 60 seconds.

Video Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	250 MB	0:01	10:00
1:1	1080 x 1080px	250 MB	0:01	10:00

Sprout Social Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	250 MB	0:01	10:00
1:1	1080 x 1080px	250 MB	0:01	10:00

As your TikTok presence grows, managing comments becomes critical. Use Sprout Social’s Smart Inbox to centralize your TikTok mentions and comments, allowing your team to assign messages and respond efficiently.

TikTok Feed Ads

TikTok ads are a rapidly evolving opportunity for brands. The in-feed option for paid TikTok content is fairly similar to the formatting for existing organic content. To fine-tune paid content for the best performance, consult TikTok’s business center for the latest tips.

Video Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	250 MB	0:01	10:00
1:1	1080 x 1080px	250 MB	0:01	10:00
16:9	1920 x 1080px	250 MB	0:01	10:00

Character Limits

Text Type	Limit
Primary Text	150 characters
Headline	100 characters

X (formerly known as Twitter) Video Specs

Data from our 2025 report reveals a 2% increase in video content on X (formerly known as Twitter). For marketers, success requires keeping a user’s attention with enthralling and click-worthy video content.

In fast-paced industries like sports and entertainment, X serves as the primary destination for real-time video sharing. You must learn the correct social media video specs to ensure your content stands out in the feed.

X Landscape & Portrait Videos

X provides two formats of in-feed video content to share with your followers: landscape and portrait. These specific formats are only available for uploading video directly to X, rather than sharing links from other platforms.

Video Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
1:1	1200 x 1200px	512 MB	0:01	140:00
16:9	1920 x 1080px	512 MB	0:01	140:00
9:16	1080 x 1920px	512 MB	0:01	140:00

X Pro Media users can upload files up to 1GB and videos up to 10 minutes.

Sprout Social Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
1:1	1200 x 1200px	512 MB	0:01	140:00
16:9	1920 x 1080px	512 MB	0:01	140:00
9:16	1080 x 1920px	512 MB	0:01	140:00

Character Limits

Text Type	Limit
Tweet Text	280 characters

X Videos Ad Specs

Looking to promote your video through paid ads on X? You can use the same formats as X organic videos. Stick to the same specs for both organic and paid video to ensure maximum visibility.

Video Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
1:1	1200 x 1200px	512 MB	0:01	140:00
16:9	1920 x 1080px	512 MB	0:01	140:00
9:16	1080 x 1920px	512 MB	0:01	140:00

Character Limits

Text Type	Limit
Tweet Text	280 characters

For more information on the video specs for X, visit the Twitter Help Center.

YouTube Video Specs

Data from our 2026 report shows 24% of users find new products on YouTube, and 56% of marketers plan to increase their investment in the platform. As the second-largest search engine behind Google, YouTube serves as an essential network for product education and brand promotion.

The platform hosts everything from short-form promotional videos to long-form educational content. Because users stream content on various devices with different zoom levels, adhering to exact video specifications guarantees a flawless viewing experience.

While there’s no hard and fast rule from the platform on how to approach the video editing concept of “title safe” areas where text like titles and subtitles aren’t cut off, you do want to avoid placing these types of visual elements right at the edges of your video area. Read on for more specifics on each format available on YouTube.

Video Player (Standard YouTube Video)

While YouTube allows users to upload various media formats and use different dimensions, organically, there’s truly only one format for the video player. Organic videos should all follow a 16:9 ratio, but can be uploaded 4:3. However, the smaller ratio will automatically pillarbox the sides to still fit in the player.

YouTube has seven recommended dimensions and ratios for standard YouTube videos:

Video Guidelines for Non-Verified Accounts

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
16:9	1280 x 720px	256 GB	0:01	12:00
16:9	1920 x 1080px	256 GB	0:01	12:00
4:3	640 x 480px	256 GB	0:01	12:00

Sprout Social Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
16:9	1280 x 720px	256 GB	0:01	12:00
16:9	1920 x 1080px	256 GB	0:01	12:00
4:3	640 x 480px	256 GB	0:01	12:00

Video Guidelines for Verified Accounts

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
16:9	1280 x 720px	256 GB	0:01	12:00
16:9	1920 x 1080px	256 GB	0:01	12:00
4:3	640 x 480px	256 GB	0:01	12:00

Sprout Social Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
16:9	1280 x 720px	256 GB	0:01	12:00
16:9	1920 x 1080px	256 GB	0:01	12:00
4:3	640 x 480px	256 GB	0:01	12:00

Inform your YouTube video strategy using Sprout Social’s Listening tools. You can analyze sentiment and uncover trending topics in your industry to create highly targeted, relevant video content.

YouTube Shorts

Introduced late 2020, YouTube Shorts have recently made its debut as another short-form video feature. These videos are a new way to watch, create, and discover short-form content. Because people are watching more short-form videos globally, using Shorts is a new way to reach wider audiences to entertain or educate.

Video Guidelines

Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
9:16	1080 x 1920px	1 GB	0:01	00:60

For more information on the video specs for YouTube, visit the Google Help Center.

YouTube Video Ad Specs

Standard YouTube videos are pretty straightforward, but there are a few video ad formats to learn if you want to advertise on the network. According to data from Google, brands advertising on YouTube with Discovery ads see incremental conversions.

Skippable, Non-Skippable, Mid-Roll, Bumper Video, In-Feed Display Ads

These five YouTube video ad specs are grouped because they all play through the standard YouTube video player. This means all of these ad types follow the same dimensions as non-ad videos, differing only in video length. Let’s look at each ad type:

Video Guidelines

Video Ad Type	Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
Skippable In-Stream Ads	16:9	1280 x 720px	1 GB	0:01	3:00
Non-Skippable In-Stream Ads	16:9	1280 x 720px	1 GB	0:01	15:00
Bumper Ads	16:9	1280 x 720px	1 GB	0:01	00:06
In-Feed Video Ads	16:9	1280 x 720px	1 GB	0:01	12:00
Mid-Roll Ads	16:9	1280 x 720px	1 GB	0:01	12:00

Video Guidelines

Video Ad Type	Aspect Ratio	Resolution (min)	Max File Size	Duration (min)	Duration (max)
Skippable In-Stream Ads	1:1	1080 x 1080px	1 GB	0:01	3:00
Non-Skippable In-Stream Ads	1:1	1080 x 1080px	1 GB	0:01	15:00
Bumper Ads	1:1	1080 x 1080px	1 GB	0:01	00:06
In-Feed Video Ads	1:1	1080 x 1080px	1 GB	0:01	12:00
Mid-Roll Ads	1:1	1080 x 1080px	1 GB	0:01	12:00

For more information on the video specs for YouTube, visit the Google Help Center.

LinkedIn Video Specs

With the percentage of video content increasing across core social networks, LinkedIn heavily prioritizes video content in its feed. If you plan to incorporate video into your LinkedIn marketing strategy, you must use the exact specifications required by the platform.

While some technical requirements match other networks, LinkedIn enforces specific dimensions and file sizes. Understanding these platform-specific technical details empowers you to produce professional, compelling videos that capture attention.

Optimizing your content for the busy LinkedIn feed by adhering to the correct LinkedIn video formats maximizes discoverability and drives engagement. We recommend